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Questions and Answers: SEA

SEA is the short form of Search Engine Advertising.

Under Search Engine Advertising webmaster commonly understand the publicationt of ads that appear for certain keywords and search phrases in search engines. SEA is part of SEM, Search Engine Marketing.

Search engine provider offer the possibility to place offers for each keyword and search phrase.

Usually prices are based per view or per click. The price depends on the quality and relevance of a website as well on the competition.

Using direct advertisements with SEA, the advantage, compared to SEO, is to generate fast visitors. However advertising has its price.

SEA is commonly used among large companies as part of the marketing mix.

For owners of small webshops SEA makes only sense, if the conversion rates allow to stay profitable.

Imagine it would require for a product an average of 20 clicks at a price of 8 cent in a search engine, then the average cost per sold unit would be 1.60 USD.

In reality there is huge competition for some key words and so the prices per click are much higher. Furthermore the conversion for many products and services is often more than 1000 clicks.

General rule, calculate as exactly as possible if the use of SEA makes any sense for your business.