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E-Business: Target Group Identification |
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Written by Vinzenz Leutloff
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Which are your target groups?
© Robert Mizerek - Fotolia.com
This question you should always ask yourself when running a business. In the world of e-businesses it is not enough just to say internet users.
Usually you should start to think about to whom your website or e-business is addressing to. Consider if you want to reach retail clients or if you want to win b2b business. Maybe you want to reach both target groups.
Each of them will need different approaches. And each of them then has to be segmented. |
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How to earn money at home? |
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Written by Vinzenz Leutloff
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Earning money as freelancer at home
Probably nearly all of you have the wish to earn money at home, so what would you say, if I have an answer for you?
And different than all the affiliate marketing and advertising, you really would do a job.
Even if you are from India, China or elsewhere, there are companies all around the world maybe exactly looking for your skills. |
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SEM - Marketing Mix for websites |
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Written by Vinzenz Leutloff
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Marketing Mix & SEM
In order to place a website successfully in the internet every webmaster requires a mix of different marketing tools. Within this marketing mix SEM, Search Engine Marketing, has been gaining importance for many webmasters.
Conventional ad campaigns for websites in the internet are usually calculated based on per view, click, lead or sale. These can cause in some cases enormous marketing costs.
Therefore many companies use SEM to reduce their advertisement costs. |
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Written by Max Kriz, Vinzenz Leutloff
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Social Networks
Humans are social creatures, and it comes as no surprise that social networks are all the buzz these days. The most popular social websites now report millions of active users. Everyone from children to grandparents - they are all communicating in the web. |
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Written by Max Kriz, Vinzenz Leutloff
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On-Page Optimization Checklist
On-page optimization refers to the practice of making a webpage more accessible and easy to read for search engines. By following a few simple guidelines, it will be easier for search engines to match your page to incoming search queries. There are a myriad of things a search engine records when crawling your site. |
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